The California Consumer Privacy Act (CCPA) gives customers extensive new rights protecting their personal information. Under the new regulations business will need to publicly disclose their data sharing and privacy practices and give them the option to have their data cleared. One goal of this is to clear away unsolicited marketing and allow consumers the ability to opt-out of having their PII shared. The regulation has a strict no sale / sharing of the information of minors age 16 and under.
Key Staples of the CCPA:
- Protect your ownership over online data and PII
- Control how your data is collected and what data is collected
- Maintain privacy over your PII and those collecting it
- Holding data miners and big data businesses accountable